This Is What You Need to Know about How Spoon Guru Facilitates Informed Food Choices

 

The food industry is changing quickly, with companies looking for meat alternatives and innovators applying new technologies to benefit consumers. One such business is Spoon Guru, a startup based in the United Kingdom that has been called the Netflix of grocery shopping.

The startup has engineered a unique food search and discovery platform that takes into account personal requirements and prior purchase behaviors to make customized recommendations. Spoon Guru also has products for retailers that provide consumer insights and help integrate loyalty programs directly into the shopping experience.

Each day, the Spoon Guru algorithms process hundreds of thousands of products and provide updated information to consumers. The system is driven by artificial intelligence and machine learning. It takes into account product information, as well as medical guidelines, government requirements, and even recipe ingredients. This information is used to connect to consumers and provide information to retailers and restaurants.

The flagship Spoon Guru product is its TAGs, which showcase products to consumers based on their own requirements, preferences, and purchase histories. These TAGs can be used both online and in physical stores to make sure consumers are getting connected to the best products for their personal needs.

 

An Overview of the Spoon Guru Health and Wellness Suite

The Spoon Guru Health and Wellness Suite was launched earlier this year. This suite involves a number of tools that consumers can use to guide their food purchases. For example, the Basket Analyzer allows customers to keep track of each round of grocery shopping and compare how healthy each order is.

Individuals can see trends over time and help ensure that they are making desired progress. For retailers, Basket Analyzer makes it possible to track various health targets for consumers across a variety of categories, including brands, departments, and commodities. This information can prove invaluable in terms of stocking, displaying, and marketing various food products.

The suite also includes a tool called Healthy Swaps. If individuals feel like they are not meeting their personal health goals, they can use this tool to discover new products. The tool looks at the various items being considered in real time to make healthier suggestions. In addition, the tool can suggest healthy recipes to make in case individuals feel unsure about how to use a given item

The suite also includes a separate Recipe Recommendations tool that uses machine learning to suggest highly personalized recipes to guide shopping. These recipes are guaranteed to meet all identified dietary requirements and can take a lot of the guesswork out of figuring out how to cook healthier at home.

Another tool available to consumers is Product Recommendations. This feature uses machine learning to track customer purchase behaviors and make recommendations based on past purchases. The tool can facilitate food search and discovery for people who are bored with their usual purchases.

The final part of the Spoon Guru suite is a feature called Health Scores. This tool can be used to analyze a specific basket prior to purchase or an individual product to learn more about health merits. Health Scores can ensure that people are making responsible purchases based on a complete understanding of the potential health impact of the products selected. Frequently, people pay attention to one or two of the numbers on the nutrition facts without getting an overall impression of the product

 

Continuing to Innovate Based on Changing Consumer Needs

Spoon Guru continues to innovate its platform. Recognizing that consumers have become more concerned with immunity support than ever before, the company recently introduced a new TAG that points out specific products that can boost an individual’s immune system.

Foods rich in zinc, vitamin C, and antioxidants can provide a significant boost to immunity. Moreover, foods with probiotics can support gut health. This is important because about 70 percent of a person’s immune system is located within the gastrointestinal tract. The new Immunity Support TAG helps customers find the products that contain these elements quickly and easily while allowing retailers to highlight the items that can strengthen the body’s natural defenses.

Retailers can use the new TAG in a variety of ways. In the store, they can use the TAG to mark products that are especially good for immune support or create special displays highlighting these items. Online, adding the TAG makes it easy for shoppers to identify the products and can even help them filter out other foods.

In addition, retailers can use the new TAG in collaboration with other Spoon Guru tools to send emails directly to customers. This will help retailers explain the importance of boosting immunity and recommend specific products based on customers' own purchase histories. The company’s system is robust and able to respond to quick changes in the market by highlighting shifts and empowering retailers to take advantage of them while also giving consumers tools to find relevant products.