Innovators are applying artificial intelligence (AI) to a range of exciting fields, from medical research to web and mobile optimization. In the latter area, Evolv Technologies has emerged as a leader.
Evolv offers machine-learning solutions that can rapidly A/B test to ensure that organizations in a wide range of industries continue to put their best foot forward. With Evolv, companies can go beyond basic start/stop testing to experiment in unprecedented ways and get quick feedback on the changes they make.
To
continue meeting the needs of its clients, Evolv has developed new products,
such as Evolv Manager, which helps companies manage all their experimentation
through a single interface. This new interface has allowed Evolv to introduce
two new and exciting features.
Continuous Optimization to Create the Best User Experience
Companies can run dozens of A/B tests to figure out the best user experience that drives the highest rate of conversion, but there is always more work to be done. The world is dynamic, which means that user experiences also need to change and adapt to new trends and consumer behaviors, not to mention economic factors. Organizations will never get to a point when they will not benefit from A/B testing.
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Unfortunately, the nature of A/B testing is fundamentally flawed due to its start/stop mentality and inability to change along with the market. To address this issue, organizations need to move away from testing methodologies with clearly defined beginnings and ends. Evolv provides such a methodology with Continuous Optimization.
Through the Evolv Manager Continuous Optimization feature, companies can use machine learning to experiment with ideas constantly and dynamically. The feature makes it possible to test combinatorial effects with an always-on approach. Companies can add, remove, or change hypotheses on the fly and get immediate feedback on the changes.
Historically,
A/B testing has been necessary to understand the exact effect of one change on
customer behavior. Machine learning, however, makes it easy and feasible to test
several variables at once and still have the ability to tease out which is
making the difference for customers. Continuous Optimization is also designed
for seamless adoption among current Evolv customers, plus it allows projects to
continue running without the need for reinitialization.
Experience Accelerator for More Engaging Company Websites
Many organizations now focus on mobile apps, but websites remain the primary point of contact for most customers, who access websites from both desktops and mobile devices. Plus, websites are platform agnostic and display the same on any device, so they involve less work than apps.
The customization options for websites are virtually endless. As companies start to experiment with their websites, they will generally need to embed a JavaScript snippet into the header of every page. This snippet makes it possible to experiment with the user experience more fully, but the JavaScript file is usually hosted on a server controlled by a third-party, which makes websites vulnerable to attack. The file also needs to be downloaded onto a client device, which can slow down the experience.
Evolv offers a different option for companies with its Experience Accelerator feature. This feature is ideal for companies with strict security requirements that prohibit JavaScript or for those that want a faster website experience.
Experience
Accelerator eliminates system overhead to reduce load times and eliminate pesky
screen flashes caused by JavaScript implementation. Evolv enables native
integration of dynamic experimentation, which is also compatible with various single-page
applications that companies may already use or want to integrate into their
website, such as Angular and REACT. Experience Accelerator also complies with
intelligent tracking prevention, a privacy tool included with many web
browsers, and avoids the need for third-party code, which boosts cybersecurity.
The Value of Evolv Manager for Optimizing Digital Experiences
Digital services are spiking as a result of the coronavirus pandemic. For this reason, creating an excellent user experience is more important than ever. Evolv Manager makes it simple for companies to make small changes to user experiences and determine whether they drive sales. Rapid experimentation is key to creating the best experience possible and attracting more customers, especially now that business is happening online at rates never before seen. Tools like Evolv Manager, especially with cutting-edge features like Continuous Optimization and Experience Accelerator, will be key to making swift changes in such a unique environment while maintaining security.
Evolv Manager provides comprehensive analytics and reporting about changes made to the user experience so that organizational leaders can make informed decisions in an environment that is everchanging. These decisions help companies pivot quickly when customer expectations shift. The Evolv Manager solution is a full-stack optimization tool that can be used to experiment with mobile apps, websites, and backend aspects of the user experience.
You
can learn more about the unique Evolv approach, as well as how to integrate its
tools easily into existing processes, at Evolv.ai.
